The online presence of a business owner is important, and people should know what others think of you. There are plenty of ways to achieve that, but one of them is online business reviews.
There are plenty of factors that customers consider when they are purchasing products. If you are deciding on a purchase, you will normally ask what your friends recommend and then research online. Since it is quick and easy to buy online without talking to customer service, the internet normally sells for you. This can have a lot of impact on customer purchases.
The truth is, the best marketers are your customers who write online business reviews, and you can manage reviews by using review management software.
You should know how to get customer reviews, so follow these tips:
1. Use several review sites
Maybe you want to gain more Google reviews, but you will benefit from other review sites as well. You should set up on Facebook, Yelp, or niche-specific ones based on the industry you belong to.
If you are present on different sites, you have a better chance of building a better reputation. The sites you go for must be applicable to the kind of business you operate.
2. Set up your profile
It is important that you consider a 3rd party relevant website for online business reviews. These websites will allow customers to directly write reviews about your business. You must have a business profile on all those relevant websites and on social media platforms. Some of the reliable sites are Facebook, Google, Yelp, and TripAdvisor review sites.
3. Directly ask your customers
Aside from using review management software, you can directly ask your customers. This might sound simple, but there is a right technique on how to do this.
It is wrong to give your customers incentives to get reviews. Giving rewards or discounts to get good reviews is an unethical business practice.
There are plenty of ways to get your customer to leave reviews, and one of them is to directly ask them for it. Whenever you are strategizing, it is best to approach this with honesty.
4. Review reminders
If your customers have an easy time writing reviews, you have better odds of gaining more reviews. It might seem obvious, but a lot of businesses do not make it simple for customers to write reviews about them. Actually, there are review management tools that you can use for this. Creating review reminders will be easier for you.
5. Respond to reviews thoughtfully
Regardless of how busy your schedule is, you should still respond to business reviews. It is highly advised that you avoid sounding monotonous or robotic. You can simply say “thank you” to encourage them to stay.
When they see your responding to good or bad reviews, it shows them that you truly care about your customers and business. This gives an incentive for the customer to share their experiences.
Now that you have learned how to get more google reviews, all you need to do is apply it.