RIDING PHAT, an original reality drama series, premieres today for free on Crackle, a Chicken Soup for the Soul Entertainment (NASDAQ: CSSE) network. The behind-the-scenes look at startup PHAT Scooters blends sports and celebrity with country club and urban lifestyle stories to deliver a fun and unique perspective on entrepreneurial life.
PHAT Scooters is focused on reinventing the scooter market by delivering a luxury scooter that appeals to athletes, golfers and Hollywood stars as well as the urban commuter. This series highlights the personalities and challenges of managing a startup that is seeking to transform a market and build an iconic brand during a pandemic where businesses globally had to embrace uncertainty and literally roll with it.
NBA Hall-of-Famer Dominique Wilkins, NASCAR legend Michael Waltrip, and NFL superstar Tedy Bruschi work with the PHAT Scooters team to design and build a custom experience. The series takes an in-depth look at the creative process and struggles to build and maintain a personal touch as they respond to the growing demand for the PHAT brand.
“We are so thrilled to have Riding Phat coming to Crackle,” said Jeff Meier, head of programming for Crackle Plus. “This series is all about getting out and enjoying life and, with great celebrity appearances in each episode, I think this will really appeal to our viewers who are looking for this kind of content right now.”