Verapath and GenTrust said Sept. 16 they have formed a joint venture and released VIRA, an AI-native platform meant to replace the patchwork of tools most registered investment advisers use.
The companies said typical firms run separate systems for CRM, portfolio accounting, performance reporting, rebalancing, tax-loss harvesting and data storage. VIRA is designed as one system of record so staff are not re-entering data and assembling a client file by hand.
“This joint venture is the next step not only for Verapath, but for the wealth management industry,” said Alec Crawford, CEO of Verapath. “Our AI-native platform is built for everyone at an RIA, not only financial advisors, and it improves the client experience as much as it transforms the advisor’s. When you see ‘Powered by Verapath,’ you know you can trust us to deliver the quality, safety, governance and regulatory compliance you need to take your business into the future.”
“We are humbled to introduce VIRA to the world: the first AI-native, all-in-one wealthtech platform built inside an advisory firm for the way advisors actually work,” said Jim Besaw, CIO of GenTrust. “GenTrust has run its own advisory business on VIRA’s predecessor for the past decade, making the platform both purpose-built and battle-tested — and putting an end to the days of stitching together a multitude of systems that don’t talk to one another. Our partnership with Verapath, the industry leader in AI governance and security, has taken VIRA to an entirely new level. Security has always been advisors’ number one priority, and with VIRA they can own and control their client data within a secure system tailored to their needs.”
GenTrust, founded in 2011, is a multi-family office with nearly $6 billion under management and offices in New York, Miami and Puerto Rico. Verapath, founded in 2023 by Artificial Intelligence Risk, Inc., sells custom AI infrastructure to banks, advisers and credit unions.
VIRA is available now. Firms can request a demo at virawealth.ai. The announcement is a product launch, not an independent review of performance or compliance.
