Content is becoming one of the most effective marketing mediums. With the rise of instantaneous and always-connected devices (smartphones, tablets, laptops), people are increasingly relying on video content when doing research before making purchase decisions.
Today, the average person is likely to watch several online videos before even looking at a property in person.
Recent data shows that two-thirds of consumers are more likely to purchase a product if they’ve viewed the videographer/photography. In the past, brokers relied on in-person showings to display their work, but the digital world’s influence brings an entirely new realm of content creation.
Presdon sees social media platforms not as a means of advertisement but as an interactive space to express his brand’s vision for luxury real estate creatively. To attract high net worth clientele, you need to deliver high-quality content on outward-facing media. This is why Presdon made a significant investment into an in-house production company that can showcase the intricate details in his listings.
Presdon Luczek has lived in South Florida for over twenty years and provides excellent advice on the medical facilities, entertainment, security, and school information that surround your property. In addition, he understands and knows which high-end properties have the best country club estates and waterfront communities nearby that fit your way of living.
Presdon also hosts exclusive events to amplify exposure for his properties. A recent red carpet event he organized at 2431 NE 32nd Ct, Lighthouse Point, FL 33064. This exclusive event included fire dancers, top DJs and entertainment, champagne, exotic cars, Merlin-star chefs, and yachts. Before Presdon began marketing the property, the house sat with two top brokers for over two years.
Presdon sold the house, being the most expensive on the canal, during the event, only after 35 days of listing. Presdon proves that videography/photography sell luxury properties faster. Many brokers tend to shy away from the high expense of real estate production. If long hours and resources invested into your business are too much to ask, this is not a good fit for Presdon’s vision. No cost too high, no inconvenience too heavy for his quality of business operation or clientele. He will drive over several counties, pick up late-night phone calls, work through any weather conditions or holidays. “Twilight sunset shots are an identifying aesthetic of my media marketing because they embody my chase towards success through South Florida natural real estate.
The same hunger for reaching business wealth perfection is chasing the perfect sunsets in the product. There must be flawless chemistry of elements to create the mental image and materialize. My vision is fluid and ever-evolving.” With more than 1.2M followers across his social platforms, Presdon’s dominating social media presence offers added exposure for his listings and serves as an avenue for luxury brand collaborations. To see more of Presdon’s production content, visit his Instagram.
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