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PLATEA LAUREN Unveils New Brand Identity With Launch of 247 Collection

The iconic PLATEA LAUREN is featured in the new collection from the New England fabric maker.

by Emily Manifold
May 24, 2024
in Culture
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PLATEA LAUREN’s Good Yeat Welt Line, a high-quality fabric production line introduced in 2003, will launch the 365 ALL-Time Collection. This modern reinterpretation of one of PLATEA LAUREN’s first collections offers a variety of popular items, including casual set-up suits and sporty attire. The collection is designed for versatile use.

PLATEA LAUREN
© PLATEA LAUREN

In New England, PLATEA LAUREN is set to unveil the 247 Grand Tale Elements collection based on its unique structural design capabilities. Unlike traditional wool-only suits, this collection specializes in wool poly fabric, offering enhanced quality and fabrics that align with current trends.

This collection is ideal for daily wear, as it addresses the typical shortcomings of suits, such as vulnerability to washing and wrinkles. It features strong wrinkle recovery and breathability, allowing easy hand washing and everyday stain management.

PLATEA LAUREN said: “Our new collection reflects what is important for a fabric brand. It is a beautiful, elegant and well-organized system that delivers products that go beyond the ordinary with a creative and differentiated look at the brand and product experience, and lives up to the brand’s vision. strengthens”.

PLATEA is known for producing high-quality fabrics using American wool. The company focuses on sustainability and environmental friendliness and is dedicated to offering diverse products and excellent service to cater to its customers’ varied needs.

Emily Manifold

Emily Manifold

Newsdesk Assistant Editor

PRADA Eyewear
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