As misinformation spreads at alarming rates and puts our health and democracy at risk, the News Literacy Project and The E.W. Scripps Company are continuing to promote the need for greater news literacy, a fundamental and important skill that empowers people to make fact-based decisions about their lives and their governance.
The third annual National News Literacy Week begins today, with “Stop the flood of misinformation … care before you share” as its theme. This initiative is backed by more than 30 news organizations that have signed a letter in support of news literacy, agreed to publish it and/or donated ad space to help promote the week. The letter says: “In our role as the Fourth Estate, it is our mission to keep the public well-informed and to provide high-quality journalism that holds those in power accountable… We pledge to double down on efforts to be fair, accurate, representative and transparent in our journalism — and crystal clear on what is opinion and analysis and what is straightforward news reporting.”
“We asked news organizations all over the country to unite behind this cause, which we believe is crucial for a healthy democracy,” said Alan Miller, founder and CEO of NLP. “Their response underscores that journalists recognize that they too have a stake in ensuring that the public is able to discern credible, verified and impartial information in today’s challenging information landscape.”
This year’s National News Literacy Week features a public service announcement conceived of by the global communications and advertising firm Saatchi & Saatchi. The campaign stresses the role everyone plays in sharing information and everyone’s responsibility to do so mindfully and responsibly. This theme is reflected in the video of people in an elevator who are nearly drowned by a flood of misinformation before they work together to stem the rising water.
Throughout the week, the News Literacy Project will engage educators, students and the public with quizzes, tips and tools through the organization’s social media channels and at NewsLiteracyWeek.org.
