Starting a business can be daunting. It feels like you need to have everything in place before you can take the plunge, but that’s not true. In fact, many successful entrepreneurs will tell you that nothing is ever perfect and that’s okay. You’re going to make mistakes along the way, but that’s how you learn and grow your business. “You can’t be afraid to fail,” says Green, “because you’re going to learn a lot more from your failures than you would have learned from your successes.”
Lorenzo Green is a marketer and serial entrepreneur with 7 profitable companies under his belt. He stresses the importance of taking action first and to worry about the details later. For him, it’s more important that you’re moving forward because you can always fix things later.
At 16 years old, young Lorenzo Green was already teaching himself how to make online. And a short year later, he got into buying and selling domains and building web properties.
After spending his youth tinkering around the internet, he found success with Google Adwords. His passion for this led him to attend a conference across the world where he learned from experts in the industry, which soon became a great income stream.
After earning his degree in e-commerce and digital media design, he was faced with a life-changing choice. It can be hard to know what you want to do when you’re just starting out in life. For 22-year-old Lorenzo, it was a choice between a career in digital marketing or a desk job. He chose the latter and spent the next two months hustling to make sure he could make a living doing something he loved.
This gamble paid off immensely. As he now owns 7 multi-million dollar companies across different industries like education, software as a service (SaaS), ad technology, conferences, and hospitality.
It’s this focus on community that has allowed him to be so successful in the digital world. He understands how important it is to create a space where people can come together and interact around the things they love. At present, he also hosts some of the largest conferences in the world.
Lorenzo’s advice is to just take the first step. You don’t need to be perfect because that will never happen. Failures and mistakes are feedback. See them as temporary challenges to be overcome, not as a reflection of who you are. As an entrepreneur, it can be tough to put yourself out there time and time again, but the payoff is worth it. Keep learning, keep growing, and remember that success is a journey, not a destination.
