Logo Brands, Inc. has finalized a four-year licensing agreement with the University of Minnesota for blankets, throws, and pillows, effective April 1, 2021.
The agreement is expanding a partnership struck earlier this year granting Logo Brands exclusive rights to manufacture, produce and distribute U of M Golden Gophers tailgate and outdoor lifestyle products across multiple retail channels. Product categories include tents, chairs, stadium seating, coolers, and tables.
“We are thrilled that the University of Minnesota has allowed us to expand our partnership with them,” said Maggie McHugh, vice president of strategic partnerships at Logo Brands. “We will now be able to offer a more comprehensive selection of Minnesota products to their fans, alumni, students, and community to enjoy for many years to come.”
Logo Brands will make U of M tailgating products available through Walmart, Target, Dick’s Sporting Goods, Academy Sports, Bed Bath & Beyond, Fanatics, and many other major retail outlets, in addition to the Logo Brands online store.
“We are really excited to expand our licensing program with Logo Brands,” said Greg Berkowitz, Licensing Marketing Strategist at Gopher Athletics. “Logo Brands does an excellent job showcasing our brand and have been great collaborators since I’ve been at Minnesota.”
Universities with exclusive licensing agreements with Logo Brands are Alabama, Arizona, Arizona State, Cincinnati, Colorado, Connecticut (UConn), Florida, Fresno State, Georgia, Kentucky, Louisiana State, Miami, Minnesota, Notre Dame, Tennessee, Vanderbilt, Virginia Tech, Washington and Wisconsin.
