The talent agency MN2S appears to be everywhere at once. A simple Google search of almost any major talent and the word ‘agent’ will bring up the MN2S website and its Managing Director, Sharron Elkabas.
Innovative and always determined to stay ahead of the curve, Elkabas has been the man behind MN2S’ successful operation for nearly three decades.
MN2S has remained ahead of the curve and has survived in an ultra-saturated and competitive marketplace.
MN2S partnered Arnold Schwarzenegger with World of Tanks and even managed Will Smith’s tour in the UK and Europe in 2017, selling over 25,000 tickets.
Their foray into the digital side of talent allowed them to survive during the pandemic and emerge on the other side stronger than ever.
According to Sharron Elkabas, at the core of the MN2S ethos is approachability, helpfulness, speed and directness. His personal ethos, however – drive, sheer will and determination.
Elkabas says you need these principles to remain in a market that’s ever-evolving and has seen many big players come and go. Economic downturns, changes in industry trends, increasing competition and shifts in consumer behavior are all valid reasons to stay ahead of the curve to survive.
According to Elkabas, agencies must be vigilant in protecting their business and ensuring long-term viability. Failure to do so can pose a significant risk to the survival of any agency, threatening its ability to serve clients, provide employment opportunities and contribute growth to the entertainment industry.
In the talent industry, major talent typically stays with an agent for a period of roughly two or three years, moving around from agent to agent. Depending on the chosen trajectory of said talent’s career, this can place major strain on talent agencies to remain relevant and survive.
In the world of talent, it’s important to build strong relationships with your talent and the brands you work with, but it’s also important to diversify your roster to create more opportunities for everyone involved. By working with a diverse group of talent, and publicly listing talent
on your website, talent agencies can provide a better service with more variety to the prospective brands they work with.
MN2S’s deal with Arnold Schwarzenegger and World of Tanks to appear in-game resulted in a two-year deal. Prior to that, MN2S partnered Chuck Norris and Vinnie Jones with World of Tanks.
MN2S is a global talent agency, and they’ve harnessed the power of artificial intelligence and search engine optimization (SEO) early in the game, helping brands find the right fit when it comes to talent. They also enable talent to find meaningful work with brands, exploring new partnerships and opportunities.
By staying ahead of the curve, MN2S has remained in the market for nearly three decades, and they have their sights set on giving back.
Aside from providing talent and brands with meaningful and lucrative opportunities, they also employ full-time staff who work around the clock to ensure partnerships and activations are successful.
MN2S is also committed to corporate social responsibility, which is taking the world by storm as more people demand the brands they work with contribute in positive ways to society.
An MN2S official statement on corporate responsibility reads: and “At MN2S we aim to uphold and represent our core values in everything that we do. Whether we’re working on a brand partnership with a non-profit, putting on a live show for a charity event, or making a donation to one of our carefully selected charitable partner organizations.”
The statement goes on to say: “We strive to give back to the artistic, social and global communities that we operate within. By contributing to socially responsible causes and supporting organizations that we believe in, we hope to make an impact on our environment and the people within it.”
MN2S supports Youth Music, a UK-based national charity, Nordoff Robbins, the largest UK charity focused on Music Therapy, and have partnered with a diverse range of charitable organizations such as: RSPCA, United Response, FareShare and the David Ross Education Trust.
Aside from their direct contributions, MN2S also provides talent to support initiatives such as Apprenticeship Week, Peace One Day and Responsible Gambling Week.
According to Elkabas, the main reason why they’re able to give back is due to their varied rosters, broad client base, and extensive network of industry connections, which enables them to find the right talent for any charitable organization seeking talent for campaigns and events.
Looking towards the future, Sharron Elkabas has his sights set on the power of artificial intelligence (AI) and the licensing of talent to use their likeness in projects. He says AI will shape and change the future of talent for years to come.
To learn more about MN2S, you can visit their official website and read their story.
