Living Vogue LLC, doing business as Living Vogue Real Estate, a Florida-based luxury real estate company, announced today it will begin offering agents a 100% commission compensation option. In addition to this new alternative, the brokerage adjusted its traditional commission plan, with higher take-home percentages, thresholds, and an added cap, making it much more attractive to accomplished agents. Earlier this summer the company shocked competitors when it announced it had terminated 10% of its workforce as underperforming. Today’s news makes it clear that the company is going after the best, most successful agents as it continues to grow.
“While most of the industry is tightening, we’re investing back into our most valuable asset: our agents. By offering more extensive benefits and higher compensation than our competitors, our goal is to attract and retain the best talent and thereby offer the highest level of luxury real estate services to consumers,” said Mark Coppens, CEO of Living Vogue Real Estate.
Following record growth in 2021, the brokerage has no plans of slowing down. With agents doing business across the state in six different REALTOR Associations, executives aren’t shy about their bold plans to expand into other highly competitive markets. They credit the company’s success to their fundamental shift in focus onto the client experience, beyond just the predictably impersonal transaction of buying or selling a home. By curating an upscale, uniquely luxurious experience for clients in their Showrooms; engagement, sales, and brand loyalty have been remarkable.
“Visit a Chanel boutique in an upscale mall and you’ll see a line to get in stretching around the corner. Why wait in that line when you can buy the same handbag online? It’s the genteel staff, complimentary champagne, and exclusive feel that are the hallmarks of a truly luxurious experience worth seeking out. Buying a multimillion-dollar home in paradise should feel just as luxurious as scoring that latest Louis Vuitton scarf at their flagship storefront on the Champs-Élysées. So, we’ve structured our unique Showrooms to focus on this client experience, and placed them in high foot-traffic upscale locations to give agents the tremendous lead opportunities,” added Mr. Coppens.
