In partnership with Meijer, Tony the Tiger® and Kellogg’s Frosted Flakes® Mission Tiger have generously donated $55,000 to DonorsChoose, a nonprofit organization dedicated to education. The funds will be used to support middle school sports projects to promote physical activity and ensure access to sports for more children. The Mission Tiger initiative, which began in 2019, seeks to preserve middle school sports programs that may otherwise be at risk due to budget cuts.
Meijer and Kellogg’s Frosted Flakes have jointly contributed to purchasing new sports equipment at Waverly Middle School via DonorsChoose. Representatives from both companies will attend a school assembly at Waverly Middle School to commemorate the donation. During the assembly, students will participate in a teacher-versus-student basketball game and receive Mission Tiger jerseys and goodie bags.
The donation is part of Kellogg’s Better Days® Promise strategy, which aims to create a brighter future for 3 billion people by 2030. Fans of Mission Tiger can support the cause by purchasing Kellogg’s Frosted Flakes and uploading their receipt to MissionTiger.com, resulting in a $2 donation to DonorsChoose.
