Guvera has announced new developments alongside the relaunch of its music streaming service in the Korean market, providing exclusive access to K-Pop music. One of the most exciting aspects of this relaunch is the expansion of its event company, Soundstage Live, a Guvera subsidiary for several years. While historically focused on small-scale concerts and events, Soundstage Live is now moving into much larger projects, showcasing its growth and potential.
For several years, Soundstage Live has been making a name for itself by managing backstage events and activating top-tier talent. The impact of talent-driven events is undeniable, with industry giant Live Nation generating $18.76 billion in 2023, a 50% increase since the COVID-19 pandemic. Soundstage Live, once limited to smaller venues, is now poised to enter the big leagues and compete with top players in the industry.
Expanding into Major Music Festivals
Starting with smaller concerts, Soundstage Live has expanded significantly within the event production industry. Recently, Guvera secured an agreement for Soundstage Live to provide production services for a significant music festival in California. This festival, which rivals events like Coachella, which earned $114 million last year, and Rolling Loud, bringing in $28.1 million annually, marks a major milestone for the company.
This partnership not only highlights Soundstage Live’s credibility but also its potential for high returns. The Los Angeles-based festival will be a much larger endeavor than anything Soundstage Live has tackled before. It’s even speculated that, with this partnership, Soundstage Live could soon be considered on par with industry giants like Live Nation or AEG (The Anschutz Entertainment Group), which generated $22.75 billion and $14.177 billion, respectively.
Production on a Grand Scale
Soundstage Live will continue its focus on production and behind-the-scenes work but on a much larger scale due to the prestige of the 2025 music festival. Managing the entire production process offers a tremendous opportunity for Guvera to strengthen its presence in the event space.
The expansion of Soundstage Live represents not just growth but a strategic move. Its alignment with other Guvera subsidiaries, such as My Virtual Music Label, Guvera music streaming, and Guvera product lines, illustrates the company’s long-term vision. Under Guvera’s leadership, Soundstage Live is set to make a significant impact in the entertainment industry.
Establishing a Global Presence
Soundstage Live will soon be recognized not only as a new entity of Guvera Limited but also as a reliable, established company providing exceptional services for concerts, festivals, and events across the U.S. and, soon, globally. While it is currently Guvera’s only subsidiary to enter the U.S. market, its expansion is not confined to North America.
In addition to ramping up its presence in Los Angeles, Soundstage Live is set to launch a new music platform in Korea and Southeast Asia, signaling its global ambitions. This strategic expansion into key markets further cements Soundstage Live’s position as a significant player in the music and event production industry.
Soundstage Live’s Relaunch and the Post-Pandemic Boom
Soundstage Live’s relaunch comes at a time when demand for live events is surging. Following the global slowdown during the Coronavirus pandemic, music lovers are eager for the return of live performances and festivals. As pandemic restrictions lift, event organizers are working hard to meet the growing demand for live experiences.
Through the relaunch of Soundstage Live, Guvera is becoming a more holistic and well-rounded company, reaching the music industry through multiple channels. This strategic move not only strengthens Guvera’s foothold in the entertainment industry but also promises significant returns for shareholders, as Soundstage Live is funded entirely by Guvera without external risk.
The future of Soundstage Live and Guvera looks promising, with exciting ventures ahead in both the U.S. and global markets. For more information on Guvera’s relaunch, visit Guvera News.
