Leaders in regenerative farming and sustainability came together as an educational panel to discuss one of the fastest growing market segments in food production at the Sustainability Showcase. Set on the pastures of a regeneratively certified farm in Cedar Grove, Wis.; this special event celebrated how suppliers, retailers and consumers have the power to give back to the planet through the businesses they support.
“Helpful Hens is the fastest growing egg product in the marketplace now and the thought leader to put regenerative farming in the egg case,” shares John Brunnquell, President & CEO of Egg Innovations owner of the Helpful Hens premium egg brand. “Our egg producing flocks are benefiting pastures across the Midwest as they restore the soil and help build healthy ecosystems on farm. This vision is core to our mission of Chickens. People. Planet. – It’s who we are and what we do, we live it. Together with our farmers and chickens, Helpful Hens allows consumers to join the mission and make the world a better place for the next generation.”
Egg Innovations together with the National Association for Catering & Events (NACE) – Capital Area of Wisconsin partnered together to bring the Sustainability Showcase to life with an audience from the event industry including restaurants, caterers, planners, and retailers. The farm-to-table event displayed the balance between nature as the farm and flock are actively producing eggs in harmony with nature to meet growing consumer demands for earth-friendly products.
“Egg Innovations is a pioneer on the shelf and on the farm. Their commitment to sustainability aligns with ours at Natural Grocers, it’s embedded in the fabric of the company in their DNA,” states Christie A. Zimmerman, Product Standards Manager, Natural Grocers. “Our partnership stems from their commitment to meet customer demands and needs, which they are doing with the first regeneratively farmed eggs.”
