If you can’t go to a concert, the concert must come to you. At a moment when live music is paused indefinitely, RADD TV from RADD® Ohio is giving college students a new platform to connect with their favorite musicians and artists.
RADD TV is part of RADD Ohio’s campaign aimed at reducing the number of college students driving under the influence by empowering them to make plans to get home safely before using alcohol, marijuana or other drugs.
Nearly 2 million college students between the ages of 18 and 24 are estimated to have driven under the influence of alcohol in the past year, and driving under the influence of cannabis and prescription medications is on the rise.
The campaign, a joint venture between RADD Ohio and The Higher Education Center for Alcohol and Drug Misuse Prevention and Recovery (HECAOD) at The Ohio State University, was launched in January 2020 to promote its “plan ahead” message through interactive experiences at concert venues in Columbus, Cincinnati, and Cleveland. In support, grant funding from the Ohio Office of Traffic Safety through the National Highway Traffic Safety Administration (NHTSA/USDOT), has been renewed through September 30, 2021.
When the COVID-19 pandemic shut down venues and canceled concerts, RADD Ohio ramped its new RADD TV platform to continue to engage with students. RADD TV is now giving musicians a new, exciting opportunity to perform and connect with fans while live events are suspended. It’s a much-needed opportunity for musicians to continue performing and to remind their fans to plan ahead before using alcohol, marijuana or other drugs.
Exclusive performances, interviews, Q&A sessions, Tonight Show-style games, and more are now available on the RADD TV YouTube Channel and at raddohio.org/radd-tv.
Learn more about RADD Ohio at raddohio.org.
