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Neutral Launches Leasing for Bakers Place in Downtown Madison, WI

by Michelle Kellett
May 19, 2025
in Markets
A A
Neutral Launches Leasing for Bakers Place in Downtown Madison, WI

Neutral Launches Leasing for Bakers Place in Downtown Madison, WI

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Neutral, a leading Madison-based real estate developer, announced that leasing has officially begun for its new flagship project, Bakers Place. The property, which offers 206 high-quality, market-rate apartments, is set to welcome its first residents in May.

Nestled in the heart of downtown Madison, Bakers Place is strategically located within walking distance of the State Capitol, the office district, and the University of Wisconsin-Madison. The development promises to enhance the community with its state-of-the-art amenities designed for modern living and well-being.

Residents at Bakers Place will enjoy an array of premium features, including a fully equipped gym developed in partnership with PKFit, a contrast therapy room, and a resident library. The property also boasts coworking spaces, communal terraces with gardens and grill stations, smart home technology, and a pet wash station. A parking garage equipped with EV charging stations will cater to environmentally conscious residents, while an on-site concierge and community manager will provide assistance and foster community engagement.

The apartments themselves showcase exposed timber ceilings, high-end finishes, and a variety of floor plans ranging from studios to three-bedroom homes. The building emphasizes sustainability, constructed with mass timber and pursuing LEED Silver certification.

The project will also house a Copa Vida café, marking the Californian coffee roaster’s first location outside of California, alongside an organic shop providing fresh food options sourced from local farmers.

“Neutral is thrilled to introduce Bakers Place to downtown Madison,” stated CEO Nate Helbach. “This flagship project embodies our vision for sustainable and healthy living. We’ve designed a space where you can thrive, featuring a primary care clinic, a performance lab, a gym, an organic café, and dedicated areas to study and unwind. Our personalized wellness and fitness programs are tailored to fit your unique lifestyle.”

Founded in 2020, Neutral has quickly established itself as a leader in the real estate market, focusing on sustainability and resident health. The company is committed to utilizing sustainable materials in its projects and meets numerous industry standards for environmental certification, including Passive House and the Living Building Challenge.

In addition to Bakers Place, Neutral is developing two other projects in Wisconsin: 517 W Main St in Madison, featuring 33 residential units, and the ambitious 1005 N Edison St in Milwaukee, which will be the tallest mass timber building in the country with 378 units.

For more information about Bakers Place and leasing options, visit neutral.us.

Michelle Kellett

Michelle Kellett

Deputy Editor, Investing and Corporate News

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