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Lincoln Citizen

Businesses Get Their Own Beethoven Channel to Mark Composer’s 250th Birthday

by Marc Brousseau
November 30, 2020
in Culture
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One of the most admired composers in the history of Western music now has a curated playlist of his works available for in-store, in-office listening at a historic moment in time thanks to Custom Channels.

As Chuck Berry and The Beatles sang, “roll over Beethoven!” December 2020 marks the 250th anniversary of the birth of Ludwig van Beethoven.

Custom Channels has created “Beethoven 250”, selected performances of Beethoven compositions suitable and licensed to play in stores, restaurants, hotels and offices as part of Custom Channels music-for-business service.

Some of Beethoven’s best loved works include Ode to Joy (Symphony No. 9), Symphony No. 5 (the four opening notes are so famous – dah dah dah dum), Symphony No. 3 (Sinfonia Eroica), Fur Elise, and Sonata No. 14 “the Moonlight Sonata”.

Clients of Custom Channels ReMix music service can easily access a variety of performances of the renown composer’s music in “Beethoven 250”. The classical compositions can be added into any existing playlist that the client is currently using. Or, a new playlist can be created using these curated selections of Beethoven 250th birthday works.

Businesses that normally don’t play classical music may be excited to have thoughtfully selected music from the greatest composer who ever lived. Marketing extensions include in-store signage and social media content to help businesses take advantage of this promotional opportunity to surprise and delight customers.

Celebrate the pillar of classical music in style for a limited time with a unique soundtrack for any business.

Marc Brousseau

Marc Brousseau

Deputy Editor

PRADA Eyewear
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